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The five workflows you can trigger

Every one of these can be started from the Trigger workflow dialog by typing its exact ID.

Full Content Pipeline

full-content-pipeline — keyword to a published, human-approved article.

Keyword Gap Analysis

keyword-gap-analysis — find topics you’re underserving vs. competitors. Research only.

Technical SEO Audit

technical-audit — crawl, Core Web Vitals, indexability, structured data. Read-only.

Content Refresh

content-refresh — revise and republish an article whose ranking has slipped.

Outreach Campaign

outreach-campaign — backlink prospecting and drafted outreach emails. Drafts only, nothing sends automatically.

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What’s inside the Full Content Pipeline (not standalone)

Several capabilities you might expect as their own workflow are actually steps inside full-content-pipeline, not something you trigger on their own: You’ll see all of these in a run’s execution timeline when you trigger full-content-pipeline — they’re real and they run, just not as separately-triggerable workflows.

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What’s not available yet

Be aware these are not implemented as anything you can use from the dashboard today:
  • Rank tracking as a standalone, on-demand workflow — position data you do see comes from Google Search Console via Analytics, not from a dashboard-triggered ranking check.
  • “AI/LLM visibility” (tracking whether AI assistants cite your content) — not present in this product.
  • Reporting as a distinct, exportable workflow — analytics and content-quality data are viewable on their own pages, but there’s no “generate a report” action.
This list reflects the dashboard as it exists right now — if you need one of these, ask your administrator whether it’s on the roadmap.

Understand Your Results