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Platform terms

Your account on MAEL. Everything you do — domains, content, analytics — lives inside one workspace. MAEL’s own internal name for this is “tenant”; the dashboard’s user-facing label is “Client” (on the Clients page, visible only to platform administrators).
One website inside your workspace (for example acme.com). A workspace can have more than one. Every workflow runs against exactly one domain.
The internal, unique code identifying a domain (looks like f47ac10b-58cc-4372-a567-0e02b2c3d479) — required to trigger any workflow. See Start Here → Step 4.
The highest permission level — can manage every workspace on the platform, add domains, and configure shared platform settings. Most users are not platform administrators.
A platform administrator’s ability to step into one specific client’s workspace and use the dashboard exactly as that client’s users would. See Advanced Features.

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Roles

MAEL has seven user roles. You’ll only ever hold one at a time:

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Workflow terms

A predefined sequence of steps that accomplishes one SEO goal (for example, “research a keyword and publish an article”). MAEL ships five: see SEO Workflows.
One execution of a workflow — triggered once, tracked from start to finish with its own status, cost, and timeline.
One unit of work inside a workflow run — usually one AI agent doing one job (e.g. “write the article draft”). A run’s execution timeline shows every step.
A specialized AI worker that does one kind of task — there’s a keyword-research agent, a writing agent, a technical-audit agent, and so on. Browse them on the Agents page.
Starting a workflow run — done from the Trigger workflow dialog. See Run Your First SEO Workflow.

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Status vocabulary

Actively in progress right now.
Not started yet — waiting its turn.
Finished successfully.
Hit a problem and stopped.
Paused, waiting for a human decision. See Take Action.
An article failed the automatic quality check and needs human review before it can even reach the approval queue. Different from waiting_approval — see Understand Your Results.
Deliberately stopped mid-way; resumable with the Resume button.
Manually stopped by a user and will not continue.
Failed once and is automatically trying again.
Failed permanently after exhausting all automatic retries — needs a human to look at it.
Deliberately not run — for example, a medical-fact-check step is skipped for content that isn’t medical.
The run failed partway through and is automatically undoing the side effects of steps that already completed, so nothing is left in a half-finished state.

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Content terms

0–100 score of how well an article is optimized for search (keywords, structure). 80+ is strong, below 60 needs attention. See Understand Your Results.
0–100 score of how easy the text is to read. Same bands as SEO score.
An automatic quality check every article passes through before it can reach a human for approval — scores nine dimensions including factual accuracy risk. See Understand Your Results.
Where an article currently sits: draft → in_review → review_required (only if it failed the gate) → approved → publishing → published.
A human checkpoint that must be explicitly passed (Approve/Reject) before certain actions — most importantly, before any content publishes. See Take Action.
A target time by which an approval should be decided. Shown on approval cards; turns red if overdue. Missing it doesn’t cancel anything — it’s a visibility aid, not a hard cutoff.

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AI / technical terms

The unit AI language models use to measure text (roughly ¾ of a word). “Tokens used” on a run tells you how much text the AI models involved actually processed — it’s directly related to cost, but isn’t a quality measure.
The underlying AI language model (e.g. Claude, GPT) that powers each agent. Which model an agent uses is configured per workspace — see Registry and Advanced Features.
Real money spent calling AI models for a run, shown in USD. Tracked per run and summarized on Overview as AI spend today.

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Integration terms

Google’s free tool showing how your site performs in search results (clicks, impressions, position). Connect it per domain in Settings to see this data in Analytics.
Google’s website traffic analytics tool. Same connection flow as GSC.
The software your website runs on (WordPress, Shopify, Webflow, Ghost). Set when a domain is added — determines how published content actually reaches your live site.