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What it does

Takes one seed keyword and turns it into a complete, reviewed, published article: keyword research → SERP analysis → competitor research → topic clustering → content brief → outline → drafting → five parallel quality reviews → internal linking → schema markup → automatic quality gate → mandatory human approval → publish.

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Why you should use it

This is the workflow that actually produces content — everything else in MAEL either researches or maintains what this one creates.

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Where to find it

Trigger it by its ID, full-content-pipeline, from the Trigger workflow dialog (Overview, Workflows, or ⌘K).

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What information you must enter

The in-app dialog’s placeholder text shows a field called target_keyword — that’s outdated copy. The real field this workflow reads is seed_keyword, as shown above. Use seed_keyword.
publish_mode defaults to publish_now. This sounds alarming, but it isn’t — the mandatory human approval step still applies regardless of publish_mode. Nothing publishes until you (or another approver) explicitly click Approve. If you’d rather be extra explicit for your first run, set "publish_mode": "draft".

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Step-by-step

1

Open the trigger dialog and enter the JSON above

See Run Your First SEO Workflow.
2

Click Trigger run

You’re taken to the Workflows list; the run appears shortly after.
3

Watch it progress

Open the run to see each step happen live — see Monitor Your Workflow.
4

Wait for the approval checkpoint

The run pauses at waiting_approval once the draft passes the automatic quality gate. Go to Take Action to review and decide.
5

Approve (or reject)

Approving lets the run continue to publishing. Rejecting stops it — nothing else happens automatically.

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What happens after you click Trigger run

The engine works through the step chain above. For non-medical content, the medical-fact-checker step is automatically skipped — only YMYL (medical) content needs it. Four other review steps (seo-reviewer, readability-reviewer, eeat-reviewer, internal-linking) run in parallel once a draft exists.

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How long-running work is shown

Watch it live on the run’s execution timeline. This workflow has more steps than any other in MAEL, so it typically takes longer than a research-only workflow — expect it to pause and wait once it reaches the approval step, potentially for as long as it takes a human to review it.

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How to understand the output

Once published, the run’s output includes the article’s ID, its CMS post ID, and its live URL. The article itself appears in Content Studio with its SEO and readability scores — see Understand Your Results. If the draft fails the automatic quality gate, it becomes review_required instead of reaching your approval queue — see Understand Your Results → The content evaluation gate.

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What action to take based on the output

  • Passed the gate, awaiting your approval → read it, then Approve or Reject in Take Action.
  • review_required → open the article and look at which of the nine evaluated dimensions failed before deciding what to do.
  • Published → check it live via the link in the article’s detail panel; monitor its performance later in Analytics.

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Common mistakes

  • Assuming publish_mode: publish_now means it publishes without review — it doesn’t; the approval gate is separate and always mandatory.
  • Using the dialog’s stale target_keyword placeholder instead of the real seed_keyword field.
  • Not checking Take Action after triggering — the run will sit at waiting_approval indefinitely until someone decides.

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Troubleshooting

See Troubleshooting for trigger errors, stuck runs, and failed steps.