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What it does

Shows real search and traffic performance for one domain at a time, pulled from its connected Google Search Console and GA4 properties: traffic, impressions, click-through rate, and average search position.

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Why you should use it

To see whether your SEO work is actually moving the needle — this is real data from Google, not an estimate MAEL generates.

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Where to find it

Sidebar → Analytics (under Grow).

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What you need before this page shows anything

  • At least one domain with Google Search Console and/or Google Analytics 4 connected (Settings page — see Initial Setup)
  • At least one day since connecting, for the first sync to run

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Step-by-step

1

Open Analytics

Sidebar → Analytics.
2

Pick a domain

The dropdown defaults to your first domain if you have more than one.[SCREENSHOT NEEDED: Analytics page with domain selector, date range tabs, and four charts]
3

Pick a date range

7d, 30d (default), or 90d.
4

Read the summary strip and charts

Three summary tiles (Clicks, Impressions, Organic sessions for the selected range), then four charts: Traffic, Impressions, Click-through rate, and Average position.

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How to understand the output

Full explanation: Understand Your Results → Analytics numbers.

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What to do based on the output

  • Position improving, clicks flat → your ranking is getting better but your listing (title/description) may not be compelling enough to click — a candidate for content-refresh.
  • Impressions rising, position steady → you’re being found for more queries; worth investigating which ones in Search Console directly.
  • Everything flat for weeks → consider keyword-gap-analysis to find a new angle, or a fresh full-content-pipeline run on an underserved topic.

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Common mistakes

  • Expecting data the same day you connect an integration — the first sync needs about a day.
  • Reading “average position” the normal way (assuming up = worse) — it’s intentionally reversed here.

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Troubleshooting

  • “Pick a tenant context” (platform administrators only) → use the workspace switcher to act as a specific client first — see Advanced Features.
  • “No domains yet” → add a domain first (administrator action) — see Initial Setup.
  • “No snapshots yet” with a domain selected → the integration isn’t connected yet, or it’s within the first day after connecting.